As e-commerce becomes a crucial part of the Internet business, online shopping begins to dominate people's shopping experience. The fact that shopping becomes a process that can be done by clicking the mouse at home makes people more willing to shop online rather than going out to see the real items. With various visual tools and easy returns, clothing is gradually becoming the category driving e-commerce growth. Online sales of clothing and accessories are now the fastest growing segment, according to eMarketer, although the inability to "touch, feel and try on items" before making a purchase has been seen as a barrier to online sales, sales are still “growing 20% ​​to $40.9 billion.” in 2012, up from $34.16 billion in 2011." The upward trend will continue from 2013 to 2016, increasing total retail e-commerce sales from $289.8 billion to $361.9 billion (Fredricksen 2012 ). With the proliferation of online shopping, more and more retail stores are seeing the potential of e-commerce and entering the market. When most brands have their stores online, the market becomes more competitive and leads to problems. Dozens of online shopping sites now exist. In addition to offering prices and discounts, many websites allow consumers to add reviews and ratings. However, overwhelmed choices overwhelm online shoppers, leading them to abandon their shopping carts and causing problems with slow loading times, hidden costs, and difficulty making a final choice. According to a 2013 Naylor study, before consumers checkout, seventy-five percent of shopping carts are abandoned. Of these carts, up to eighteen percent are abandoned because the pages load too slowly. Smart retailers won't let themselves lose money; instead, some will...... middle of paper ......l. To promote the new module, Pinterest can do similar things to Groupon: more shares, more pins, more buyers, more discounts. It may also cooperate with other websites such as Retailmenot, by adding the promotional code in the search results of the price comparison service. Additionally, it would be a win-win deal if Pinterest allowed major business websites to post their trending or most popular posts on Pintrends so that consumers can save time in finding out what's popular. Most retailers add “pin this” buttons to their product photos online. Whole Foods, for example, pins gardening tips that encourage Pinterest users and even users who don't have accounts to share those tips on Whole Foods' public Pinterest page. At the same time images from Pinterest get more views or pins, the potential for people to buy something on the source page also increases..