Steve Jobs composed three unique stories in his keynote speech “You have to find out what you love”. A story about cherishing something you love to do, then simultaneously losing it and coming back to it. Another way to reach an obvious conclusion is to find out what you really need to do and get started. Once you've figured out what you need to do, the next step is what you're going to do to get started. The last story is about death and how death can be a method to inspire some to start doing what they really love before taking the plunge and leaving a mark on what you've accomplished . Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The main story line "drawing the obvious conclusion" is presented after Steve tells the group of onlookers that this is the closest he has ever come to being. went to a graduation. Steve works superbly using ethos, poignancy and logos in each of his stories he tells. Ethos intrigues him to convince the group of spectators that he is worth listening to and tenable, for this situation Steve Jobs draws attention by explaining that this was the closest graduation he attended. ever attended. When he says that the group of spectators begins to tune in to what he means and understand how someone who never came close to graduating nevertheless made a name for himself major. He then begins by clarifying that he was never a fan of the school he attended when he started going to class. We then move on to the strategy of him using feeling when he explains how his mother had subjected him to appropriation because she wanted him to have a better future and she realized she couldn't give him that . Discussing one's own life and how one's youth unfolded speaks sincerely to the group of spectators, as no one ever needs to know or even say that they have been set up for the reception. He then explains that the family into which he was to be received never needed to settle the papers since they had discovered that his mother had never left school. This causes the group of spectators to associate the feelings he was experiencing at that moment with his speech, he needed the crowd to realize what he had experienced to be as successful as he was. Logos is used here when Steve Jobs says: “You can't draw an obvious conclusion by looking into the future; you can just match them by looking backwards,” Steve is thinking cleverly here, he is trying to make them understand that not everything will be obvious to you if you don't yet have a clue where to start to continue confiding instinct. In the second story he talks about love and misfortune, he uses the poignancy of this story as he realizes that everyone has been in a situation where they have lost something they loved. He realizes what it's like to lose something you love deeply, so he interacts with the crowd. He basically tells them to never lose confidence and keep going. Ethos is used in this story because he talks about the success he had when he became the CEO of Apple, he talks about how he became the CEO and where it all started. As a speaker, he is reliable because he is the one who has lived the experience and can explain why remaining confident is the better idea rather than giving up what you love. The logos in this story are used when he says: "As for each..