“The University of Michigan and the Center for Automotive Research said that this industry is the largest user of computer chips. » (Highfill, Baki, Copus, Green, Smith, Whineland, 2004) Another big challenge for car manufacturers is also represented by new technologies and products, such as electronic fuel cells, navigation systems that handle problems congestion and telecommunications capacities. Another industry transformation will be the establishment of a make-to-order system that will change distribution channels through the Internet. (Wind,