Operating a business without the application of information technology in the modern business world is actually impossible. The world has gone digital and across all sectors of the economy, entrepreneurs are working to apply IT systems to run their businesses smoothly. However, the invention of information technology and its entry into the business world has shown that customers demand better services every time they do business or receive services. From banks to financial markets, from the stock market to retail markets, businessmen are using the principles of information technology to attract, serve and retain customers. Furthermore, business organizations that have successfully integrated information technology into their ways of doing business receive greater revenues than those that do so. not apply the principles of information technology. Therefore, the impact of any business operating under the influence of information technology is significant, especially in attracting customers. Customers need fast and efficient services rather than slow and boring services in today's globalized world. With perceived globalization, information technology is leading the world towards first-class customer services. (Schaeffer, 2003, p.30). It can be argued that information technology creates satisfactory customer services through two basic applications. First, software must be installed in the computer hardware to retrieve, store or process the related data according to the instructions. For example, web browsers commonly use software systems to search online for prescriptions for different products and services. Interestingly, with the ever-increasing rise of computer applications, customers can purchase basic commodities through the m...... middle of paper ...... coverage of the banking network. Thus, information technology creates a business partnership and strengthens customer loyalty with the bank. Conclusion Indeed, information technology is result-oriented and helps businesses grow and generate more revenue. The high revenue generated is due to the attraction of customers who want to use the implemented IT systems either for their small and medium-sized businesses or for their daily activities. However, e-banking is one of those technologies that have generated customer support and increased the partnership between bank and customer. Additionally, this system creates an excellent means of communication, customer connectivity, product personalization and contextual business functionality. These and many other information technology factors result in customer benefits and business expansion..