The Oreo Cookie – 100 Years of TraditionIntroductionIf you were a product, would you want to have your own website and 26 million fans on Facebook following your every move? This is exactly what happened to the Oreo cookie. The Oreo cookie was created in 1912 by the creators of Nabisco. The cookie has seen many changes of ownership over its life but has retained the essence of its appearance and taste. According to Rosenberg (2014), more than 360 billion Oreo cookies have been sold worldwide, making them the best cookie sold in the 20th century. For over 100 years, how Oreo got its name has been a mystery. There are several speculations and myths, but no one really knows the real truth, which makes the cookie even more intriguing to purchase. There are several products that carry the Oreo brand name on their packaging. This article will discuss the main benefits of the “original” Oreo cookie and describe the packaging, warranty, and other services that the cookie provides to their customers. It will also detail the competitive advantages of each element mentioned above in order to identify how the cookie meets a need of its customers. This article will discuss the Oreo cookie as it relates to the five augmented product concepts presented in Exhibit 10.1 of Mullins and Walker's (2013) textbook. The main advantages of Oreo and customer needs The main advantage of the original Oreo cookie “is the unique taste of the original cookie. , and that’s what the brand always comes back to” (Romanik, 2010, para. 3). The fundamental fulfillment that the cookie provides to its consumer is the need to satisfy a craving for sweets like chocolate and vanilla. It could be argued that Oreo cookies can satisfy the need for hunger as part of the basic needs... middle of paper ..., The original Oreo cookie is one of the best American snacks for all ages. You can eat the cookie whole, split it, eat it separately, or dip it in milk. There is no other cookie like Oreo that allows the consumer to enjoy cream-based chocolate. If other successful cookies jump on the bandwagon to mix Oreo with their product, you know the product has to be good and add value to the brand. ReferencesMullins, JW and Walker Jr., OC (2013). Marketing management: a strategic decision-making approach. 8th ed. New York, New York. McGraw-Hill.Romanik, R. (2010, nd) Oreos: a hundred years or a hundred varieties. Retrieved April 14, 2014 from: http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=14303 Rosenberg, J. (2014, nd) History of the Oreo Cookie Retrieved April 14, 2014 from: http https://history1900s.about.com/od/1910s/a/oreohistory.htm