The American District Telegraph Company (ADT) was founded in Baltimore, Maryland in 1874 and originally provided telegraph communications services to its customers. ADT's first line of security services was the Call Box established in 1890. The call box transmitted signals to a desk that received requests from customers such as emergency services like the police, fire department and doctor. In the early 1900s, ADT provided 24-hour alarm service with eight locations across the country and more than 3,000 employees. Throughout the 1900s, ADT continued to advance its existing services and integrate new technologies and services to the public. It was in 1969 that ADT became a public company. In 1981, ADT introduced the Safewatch residential system, ADT Focus, the Unimode fire system, and CentreScan (ADT Security Services, 2014). Additionally, in the 1980s, the American District Telegraph Company changed its name to ADT Security Systems, Inc. The 2000s represented a set of even better advancements for ADT by introducing the first ever web security system called ADT Safewatch iCenter and the ADT mobile phone app. Pulse Interactive Solutions.ADT continues to strive to offer the best product available to its customers and provides these services in 35 countries around the world. ADT says: “Our aspiration reflects the very essence of who we are and what we do. This is our shared vision or the future of our company. We aspire to earn our customers' trust every day by helping them protect and connect to what matters most: their family, their home and their business. (ADT Security Services, 2014). The new production of the ADT miniature GPS tracking device will allow ADT to further protect its customers...... middle of paper ......t and targeted. The profile will reveal their shopping habits, including how they shop, where they shop, and what they buy. Again, regularly reviewing trends does not allow you to miss new opportunities or become irrelevant to the marketing message. Likewise, as part of the marketing strategy developed on the profile of competitors who identified their products, supply chains, prices and marketing tactics. ConclusionADT has been serving the world for over 135 years and takes pride in the products and services they provide. . Over the years, they continue to create new products and improve their existing products. ADT hopes to continue on this path with the creation of the miniature GPS tracking device. Through extensive marketing research and strategic planning, ADT hopes to provide this product to all consumers who can benefit from it worldwide..