Gunshots, helicopters, explosions, a city at war and an old Cold War song are some of the first things heard or heard. seen in the ad. The ad connects the target audience with status symbols, fears, values, populist and elitist views and inspires the feeling that by playing their video game, they will be able to bring out the soldier in them. Even though teens and kids play the game, the audience is subjectively more focused on adults due to the game's graphic content. Having older actors (not teens or kids), of different races and genders and dressed in cloth for a plethora of diverse professions shows that the game has a wide audience. Therefore, these values ​​make the target audience more inclined to buy the game. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original EssayThe commercial “Call of Duty There's a Soldier in All of Us” is a 60-second television spot from TBWA/Chiat/Day from Omnicom Group, Los Angeles. The advertisement is for a video game and does not provide anything to do with the game itself. What the ad does is use people who star in the ad from different backgrounds. The ad includes a businesswoman, a hotel concierge, a Best Buy employee, a fast food worker and two celebrities, NBA star Kobe Bryant and talk show host Jimmy Kimmel, who shoot all with guns while Rolling Stones music plays. What the producer was trying to achieve was to provide a real experience of how they would play the game. They also use real people to show that people of all ages can play it. Instead of showing the game, they show people playing it and what it's like. Advertising does not show groups of people, but individuals in each segment. Along with Jack Solomon's elitist viewpoint, the ad shows the target audience his populist understanding of the American people. In advertising, this is mainly seen when the camera angle changes for different actors cooperating together within a group. By cooperating within the group, the actors are the same and equal. This means they are similar to any person, regardless of their demographics and backgrounds. When the target audience sees this, they automatically think of their friends and see themselves as individuals who have similar fears and values ​​as their own. Logos, ethos, and pathos used in commerce “are modes of persuasion used to convince the public, as they are also referred to as such. like the three artistic proofs and are all represented by Greek words. The people who made the ad used logos showing a woman in a purple shirt and the expression on her face as she fires a shotgun. This inspires other businesswomen to play the game. This is true for all people from different walks of life, including celebrities. The people in the commercial all dress like normal people, which is humorous because they act like they are fighting a war. It's about incorporating pathos in a comedic way like the contrast between comedy and violence. At one point, the hotel concierge picks up the phone and shouts "Concierge" in the middle of the shooting. The appeal of ethos is that people are able to identify with the people in the advertisement because they represent similarities to themselves. Philosophy shows real people.