Since our independence, we have come a long way. At the same time, our perception and behavior have changed significantly. After our independence, we were mainly dependent on foreign products due to lack of resources. But as we moved forward, we developed our own businesses and we also introduced a whole new culture to this country. As our topic includes the psychological and consumption behavior of Bangladeshis towards foreign products, we will analyze the current situation of our country accordingly. Throughout this dissertation, we will discuss the hypothetical perception we have from the consumer's perspective as well as the results and analysis. Before 2000, we could hardly see our own businesses except for some garment industries and some large industries. But as the world became more digital, we also grew with the flow and Bangladesh now has its own businesses. We are no longer entirely dependent on foreign products. But when we buy things, we have a very common perception of our quality and price, as well as the durability of these products. Some people in our country still believe that foreign products are better than our local products. On the other hand, we can see that our local businesses are growing and at the same time their sales are increasing. Most people in our country focus on buying local products. Our psychological and consumption behaviors are changing a lot. Our main goal is to uncover the factors behind these behaviors. Throughout the dissertation, we will analyze the results and relate them to theories. Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayThe title of the report “Understanding Bangladesh's Psychological and Consumer Behavior towards Foreign Products” is prepared to show the consumer behavior towards different products. It aims to explore and understand consumer preferences and understand the real world situation. The report was prepared under the supervision of Ms. Fabiha Enam and with the cooperation of the group members. The main objective of this dissertation is to prepare a report that primarily prepares you to complete the course requirements. The secondary objective is to find out the psychological and consumption behavior of Bangladeshis. And as we are marketing students, we need to know how to apply different theories to different problems and also know how the situation is developing. The scope of the project is limited to consumer participation in general. Only consumers from Dhaka city are selected for the report and the participants are mainly graduate students who have high knowledge and strong sensory choice to differentiate between different brands. The report has been prepared using data from primary and secondary sources. The background information on this essay comes from websites and real consumers. The impact of end-user characteristics on brand choice was determined based on primary research. A survey of 60 (minimum) respondents is included in this report. Like any other project, this one also faced certain limitations during its preparation phase. The research participants were few in number and their time was limited during the investigation. The participants also wantedreact on another related topic. There were limitations in collecting data from a large number of participants whose opinions on these brands could add more value to this research. The qualitative difference of ingredients between foreign and local products is not included here. When it comes to beauty, people never compromise. They always tend to choose the best when it comes to beauty care. Moreover, hair care occupies an important place in everyone's life. A brand is a promise of a certain level of quality, taste and overall experience. People always know what to buy and what to expect. Locale's products can exceed these expectations but there is always a risk of being disappointed. This is why most consumers choose what they know best and this product is most often foreign. When it comes to choosing hair care products, people always opt for the products that have both style and status. Generally, product packaging also plays an important role in terms of choice. Because style is a key factor in the decline of foreign products. I affirm, most of the young girls who are loyal to foreign brands responded to my survey. Analysis: the products that are best suited. Most women in our country believe that it is better to use foreign brands for hair care. As they do not trust local or global brands, they buy foreign hair care products. 87.1% of people think that foreign brands are best suited for hair care because they are more trustworthy and have brand loyalty. The main reason for choosing foreign products is to have healthy-looking hair. As there are many products offering various benefits, most of them do not guarantee healthy-looking care. Nowadays, people mainly focus not only on outlook but also on appearance to enhance their beauty. It is therefore essential to have healthy, gel-free hair. There were three options in this part, but 54.8% of people voted for healthy-looking hair over silky, shiny hair or deep nourishment. Buying local brands is not so popular among people. People voted 77.4% in negative response to local products. As local products are mainly produced globally, they tend to buy foreign products. Whether they are middle class or lower class, they always try to compete with the upper class. Foreign products are usually more expensive but they don't care. They think that when you buy imported products, you can belong to a certain class. Before the survey, we predicted that price played an important role in choosing a product. But the survey response shows that 67.7% of people will opt for premium products which are a bit expensive and 32.3% of people will opt for local products. High-end products have a good reputation in the market and are much more popular than local products. As a result, people buy products from foreign brands due to the exclusivity of certain products. The common problem in our country is air pollution. This is the main cause of hair damage. Due to the amount of dust and other harmful gases, almost all men and women suffer from varied hair problems like hair fall, dandruff, etc. To reduce this problem, they believe in using foreign products because 67.3% of people depend on foreign products. While 38.7% of people optfor locals because they believe it is better to use local products to solve local problems. Buying the cheapest products to save money doesn't always result in savings. Focusing on quality over price may be worth it in the long run. People think that good quality comes with overpriced products, as they voted 71% for quality. In the survey, 51.6% of people voted for the same brand of conditioner in addition to shampoo, because conditioner complements shampoo. Using them both at the same time can be good for hair care. Additionally, a minority of people opt for different conditioner brands, which may also be local. The survey shows that most people depend on branded products, but I think local brands have a field advantage because they are more familiar and have a strong relationship. with their consumers and are therefore anchored in local culture. People mainly focus on foreign brand products. If a brand can import to the market globally, people will gravitate towards local brands. For this, they must involve the theory of brand positioning. A brand positioning strategy involves creating brand associations in the minds of customers to make them perceive the brand in a specific way. If the product satisfies the consumer, he will tend to buy the product and will be a loyal customer of the brand. Brand position can be found in these steps: Understand what your consumers want. Understand what the company and brand capabilities are. Understand how each competitor positions their brand. Be different among competitors. The brand must be unique. The globalization of clothing is an unavoidable marvel that pushes the whole world to become a single market, a global city. As the world transforms into a solitary market, globalization has enabled organizations around the world to move out of their domestic markets and expand their operations across the globe with confidence. As competition intensifies on the global stage, more and more foreign companies enter the local market and take over customers. Foreign clothing brands have cornered a large part of our market. Due to globalization, people's consumption patterns are changing rapidly. People are buying more foreign clothing brands. Customers feel happy buying imported dresses rather than trying local ones. It has been noticed that shoppers are hesitant to purchase from local stores while foreign brands are seen as a status symbol. In particular, young people follow foreign fashion more than their own. The survey taught us that most people have their own criteria when choosing clothes. 41.9% of people choose quality and 38.7% look for comfort when purchasing clothes. However, people are hardly loyal to the brand. They mainly seek their own needs. The choice of brand also depends on age. In our survey, most people are aged 20 to 25. Although we previously thought that younger generations would prefer foreign brands, our survey showed us to be wrong. Younger generations are more willing to use local clothing and try different deshi fabrics. They feel more comfortable with local styles and tend to avoid foreign fashions. During the survey, we discovered that social classes have an impact on the choice between foreign brands and local brands. Based on our own state of mind, we.