For consistent increase in yields or stability in revenue level, an organization must implement a good management process. An organization must therefore manage its affairs strategically. Authors Brian 'et al' (1996, p 1) define strategic management as the process of systematically analyzing competitors, customers and the organization itself in order to provide a basis for maintaining optimal management practices. Good strategic management enables an organization to maintain its operations in the business world and overcome any challenges that arise. Brian 'et al' (1996, pp 1-2) further argues that the primary objective of strategic management is to achieve better alignment of both corporate policies and strategic priorities within an organization. Therefore, for an organization to meet operational challenges and operate effectively, it must manage its affairs strategically to avoid heavy losses, including the threat of closure. Strategic management allows a company to gain a competitive advantage over other companies, resulting in high returns. Domaine Fiber Synthétique is a manufacturing company that produces synthetic fibers. The company's mission is to be the leading natural synthetic fiber and chemical production company in the UK. Currently, the company is in crisis because the patent of an established product is about to expire. Although they have a potential replacement for the patent, it still has engineering issues related to mass production of the replacement (Crylon). This may be due to ineffective strategic management of the company. This may also be due to the adoption of a formal strategic management approach. Brian 'et al' (1996, pp 4-7) stat...... middle of article ...... were deliberately integrated to achieve the desired final test. A company's core competencies are the capabilities that provide a source of competitive advantage for a company over its competitors. DSF has several unique, valuable and inimitable capabilities compared to its competitors. The production of crylon is inimitable compared to DSF's competitors due to its high production cost. It also has a 40% market share. DSF should therefore use its core competencies to moderate rivalry between competitors, face a minimal threat of substitution and therefore a high barrier to entry. This creates high profit potential. They must also develop appropriate, acceptable and feasible strategies in order to achieve high returns.ReferencesBrian Kenny, Edward Lea, Luffman and George A, 1996. Strategic Management: An Analytical Introduction. Retrieved from: http://www. books.google.co.ke