Advertising in our livesIt is impossible to imagine our television, our newspapers, our radio, the Internet and even our streets without advertising. Nowadays, advertising plays an important role in modern life and everyone's life. We cannot imagine our life without advertising, because every day we hear or see advertising, we try to find the information we need among hundreds of advertisements. Even when we are walking or just shopping, we see many different advertisements on the streets. I think “advertising” is a very interesting topic, because in the 21st century every minute of our lives is linked to advertising. It's hard to believe, but the origins of advertising predate the Christian era by centuries. One of the first known methods of advertising was outdoor billboards, usually an eye-catching sign painted on the wall of a building. From these simple beginnings in ancient times, advertising has grown into a global industry. The word “advertising” comes from the French word “recover”. Advertising, to put it in simple language, serves to inform in various ways (sometimes all available) about new products. or services and their consumer properties, and is aimed at the potential consumer, is paid by the sponsor and serves to promote its production and ideas. Advertising is part of a company's communication activity, alongside publicity and sales stimulation. Advertising unessentially imposes the goods on the buyer. Sometimes this simply requires remembering the last concrete brand or name of the product or service when the customer makes their choice. At the beginning, the consumer decides to choose from what, and already then which brand to prefer, on the basis of the representation about it, a stereotype or a developed image of a concrete brand of the product or service. There are many definitions of the word “advertising”. For example, advertising is a collective term for public announcements designed to promote the sale of specific products or services. Advertising is a form of mass selling, used when the use of direct person-to-person selling is