For many people, the clothes we wear help define who we are. Clothing gives us a sense of belonging and personality, while displaying our individuality and giving us confidence. Earlier this, River Island released its #LabelsAreForClothes campaign with an anti-bullying charity called 'Ditch The Label'. The campaign featured bright and eye-catching images. Brilliantly representing 12 new spokespeople who have all faced discrimination due to outdated social stereotypes, River Island's #LabelsAreForClothes campaign recognizes and celebrates the fact that each of their clients is unique. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayRiver Island made heavy use of the digital trio to market the #LabelsAreForClothes campaign. The Digital Trifecta is a powerful tool used in digital marketing to help you reach your target audience and build brand awareness. The Digital Trifecta differentiates between owned, earned and paid media which are fundamental in a digital marketing strategy. By applying the skills and the right approach across all three digital media platforms, you can ensure your brand is delivered effectively across all available channels to your target audience. All three channels offer their own advantages. For example, owned media is completely controlled by the brand but is not as trusted as earned media channels. Earned media is honest and authentic, but not controlled by the brand. Owned media is any digital channel your brand owns and controls, such as website, blog, and social media accounts. Brands can share their core message and engage with customers, increasing both awareness and loyalty. Owned media, especially social media, is reminiscent of earned media because it creates a platform for people to interact with you. By creating a new ongoing campaign to highlight the diverse identities of its customers, River Island used its own media as one of its main tools to promote its #LabelsAreForClothes campaign. #LabelsAreForClothes ads running across River Island-owned media feature a rich and diverse cast of all ages, shapes, sizes and abilities. Using the same core, consistent message, River Island used its website, blogs, social media, email newsletters, and social media accounts to promote its campaign. All digital marketing materials throughout the campaign directed you to the River Island website. Showcasing their new A/W18 range, a diverse range of models were photographed in some of their latest releases as part of what is one of the most inclusive mainstream campaigns. Across all River Island-owned media, they feature 12 new spokespeople, with beautiful, eye-catching images and a powerful message. Here, each individual has a different message, describing the source of their individual empowerment. Targeting specific personalities, each individual, has a direct connection to the specific clothing line. Every spokesperson has a slogan that says “100%.” With a consistent brand message across all their media, River Island instills in the minds of its customers that they are an inclusive brand and celebrate individuality. River Island promoted its campaign across all of its social platforms, including Twitter,.