Road mobility is a paramount requirement for human life that has become a universal calamity as an ever-increasing cause of death and disability worldwide. The media, mainly radio stations and journalists, can play a key role in raising awareness about road safety. Road safety media campaigns play an important role in improving road safety by promoting safe behavior. In particular, they can disseminate preventive messages and promote safe behaviors through rich radio programs, increase public awareness and understanding of the seriousness of the problem, and advocate for safer roads and systems. Unfortunately, journalists often write about traffic and safety issues only when they have to report on an accident. In these cases, journalists tend to have little time to explore various angles of their reporting or to understand why accidents happen or why some of them are fatal or what the consequences are for families, communities and society as a whole. The result is that most traffic-related information is limited to the What, Who, Where, When and Why and informing readers of what happened. However, it is by analyzing the causes and consequences of road accidents, moving from reporting related to road traffic to reporting on road safety, that journalists can contribute most effectively to change. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay In Tanzania too, the toll of road accidents was very high 10 years ago, although it has started to decrease in 2017 due to new policies introduced Tanzanian police under the new administration of the newly elected president and the way the traffic police department started doing their job practically by measuring whether a driver was drunk or not, putting into places technological tools that monitor the speed of cars, especially passenger buses going to different locations. region, enforce laws and regulations. The so-called introduction of BODABODA has also increased the number of accidents and deaths. On the other hand, the Tanzanian media has tried to produce television and radio programs to raise awareness and educate the population. For example, TBC has launched a radio program since 2008 called SAFIRI SALAMA to educate society on road safety issues. A challenge because the majority of media in Tanzania do not broadcast radio or television programs that provide road safety education and widely conduct road safety workshops despite the high number of deaths from road accidents. In this scenario, media owners and government could focus on implementing many different programs regarding road accidents and safety..