1. INTRODUCTIONAdvertising is a type of marketing communications tool intended to inform and persuade a potential audience to take action by purchasing a product or service. The purpose of advertising is to raise awareness of the product or service being advertised and to provide information that will persuade the consumer to take action and make the purchasing decision, not only to purchase but also to repurchase and ultimately to build customer loyalty to the brand (Ayanwale et al., 2005).In today's highly competitive market, marketers face challenges in developing effective television advertising and therefore need to think beyond the information, education and facilitation of clients. As competition intensifies, the need for effective marketing communications increases and marketers find new ways to stand out and generate reactions and actions from potential consumers. According to a survey conducted by Gallup Pakistan, spending on television advertising increased throughout 2009. The top 10 brands advertised on television accounted for 22% of the total advertising share in October 2009. The estimated annual television advertising spending by Gallop Pakistan and Aurora were 14.80 billion and 13.31 billion rupees respectively. The telecommunications sector was the most advertised product category, with a 28% value share. These reports obviously illustrate that Pakistani companies, especially those in the telecom sector, spend a huge portion of their budget on advertising and brand management in order to capture maximum potential consumers and increase their market share . Mobile phones have become the basic need of every individual in recent years. 15 years old. The development of mobile phones has brought the market to a state where the basic need for communication has become...... middle of paper ......dle River, NJ: Pearson Education.Kotler, P. & Keller, K.L. (2006). Marketing Management, 12th Edition. Upper Saddle River, NJ: Pearson Education. Mehran, AK (2009) Telecom Sector Posts 20% Revenue Growth During 2008-09. Website: http://www.pta.gov.pk/index.php?option=com_content&task=view&id=1332&catid=92&Itemid=301 (December 23, 2009)Saffer, H. and Chakoupka, F. (2000). The effect of tobacco advertising bans on tobacco consumption. Journal of Health Economics, 19 (2000) 1117-1137 Simões, L. & Gouveia, L. (2008). Consumer behavior of the millennial generation. III Advertising and communication days. A Publicity for consumers of Sec. XXI. UFP. Port. April 10. Tian, ​​K. (2008). What attracts Chinese customers? Analysis of the content of Chinese advertisements in newspapers and on television. School of Arts Sciences, University of Pittsburgh.