Internal Strengths and Weaknesses of the OrganizationCVS Caremark Corporation has internal strengths that it should capitalize on while organizing ways to be more proactive in improving of its weaknesses in order to increase the pharmaceutical market share in the United States. markets and future markets abroad. In order to be a successful organization, CVS must focus its efforts on positioning itself to a broader customer base and improving value for all its stakeholders. Below is a list of the CVS organization's internal strengths and weaknesses: • Market share leader in mail order pharmacy, retail pharmacies, specialty pharmacies and clinics retail • Second largest pharmacy chain in America • Leading pharmacy benefits leader • Rapid growth through acquisitions including Eckerd and Longs Drug Stores • Purchase of a prescription benefit management (PBM) system providing access to a network of 65,000 pharmacies, including more than 7,100 CVS pharmacies • Leading provider of Medicare Part D prescription drug plans • They fill one in five prescriptions in America • Holding the first or second market share in 20 of the Top 25 U.S. Pharmacy Markets• Revenue decline in pharmacy services business segment• No international market penetration• CVS pharmacy revenue growth of 3.6 percent• Internal culture of CVS pharmacists to fill prescriptions as well as recommend and advise • CVS store brand products at 17 percent of sales • 24-hour online and in-store customer service • The rise of new services offered in “Minute Clinics” • Ne not achieve better market shares in urban markets • Lack of transportation high quantities of staple foods • Interest in lucrative food market segment business unit Recommended strategies and long term sales ...... middle of paper ......cents as of January 20135.) Evaluate the performance of international markets and CVS's domestic and international competitors for each year in terms of revenue, keeping in mind that the break-even point will only be not achieved until 2014. Business segments will include revenue metrics in CVS Canada and CVS Mexico by location regarding the retail pharmacy segment, the retail sales sector. Clinical segment and pharmaceutical services. Revenue growth must be achieved for each location in 2015, which is expected to be 20 percent per year. 6.) The measurable will be comparing total coupon usage among customers before the ratio of the competing coupon program with that of using CVS. Caremark Corporate Coupons used to drive sales growth and increase market share over leading competitors including Rite Aid Corporation, Walgreens and Wal-Mart Stores Inc..