Blue Ocean Strategy Review (BOS)BOS is a kind of strategy that encourages innovation and focus on developing new demand and new markets by selling products, for example: Ipod, Ipad instead of fighting competition for the same market share and satisfying the same customer demand, which is generally done within the framework of a red ocean strategy (ROS) . In other words, BOSs represent “untapped market space” and the opportunity for high profits for businesses. They urge companies to value innovation by focusing more on price, utility and cost. Additionally, companies also suggested creating and capturing demand from their new customers, while focusing on the big picture and not the numbers. (Kim and Mauborgne, 2005)So in summary, BOS is a strategy that mainly focuses on these issues:-1. DO NOT compete in existing market space. INSTEAD, companies should create their own uncontested market space.2. DO NOT go against the competition. INSTEAD, businesses should make competition between your competitors irrelevant.3. DO NOT capture existing demand. INSTEAD, businesses must create and capture new demand.4. DO NOT compromise on value or cost. INSTEAD, companies must break away from the value/cost trade-off.5. DO NOT align a company's entire activity system with its strategic choice of differentiation or low cost. INSTEAD, companies should align the entire system of their activities for the sake of differentiation and low cost. A Blue Ocean strategy is more suitable for companies whose products are at a mature or declining level in their life cycle (Kim and Mauborgne, 2005). ). Competing in crowded industries is not a way to maintain high performance. In the middle of the article ......f about the successful companies that implemented this concept and the important findings of the previous study by Nemani et.al, it can be said that WOS is capable of helping us to Explore new and fresh aspects of business skills that don't primarily focus on profit. This WOS can also merge with another ocean strategy like BOS or ROS, which it positively believes can produce better results for the company. Danai (2012) suggested that if companies adopting blue or red ocean added WOS to their business plan, it would contribute to their growth and sustainability.References1. Danai Chanchaochai, 2012. Blue Ocean Strategy: A Powerful Paradigm for Sustainable Success in a World Where Everyone Can Win, DMG Book.2. Markides, C., Geroski, P. (2005). Application of Red, Blue and White Ocean Strategies in Conscious Phenomenology.