He used ethics in advertising and credibility. For example, the main character in the ad, the construction worker, played a character who was very sweaty, thirsty and tired. This technique was incredibly dramatic as it was used to reach the audience and make the advertisement more realistic and reliable. Diet Coke truly provides refreshment, with its cold, fizzy solution, many construction workers and others drink it to quench their thirst and to recharge with its 34 mg dose of caffeine in each can. The ad was also created with an emotional appeal due to its pathos. It didn't manipulate anyone into drinking it, but the ladies watching the construction worker were watching the ad with strong emotional appeals. As they looked at the coke, like it was a sacred drink. They had strong feelings about when the clock struck 11:30, when it was time for his coke break, they all ran to the window, as if watching a beautiful, charming angel descend from heaven. Of the three rhetorical appeals, logos were the least justified related to advertising because they were not used in advertising. The ad used little to no facts or evidence of any kind. It is not said, for example, that scientists have proven that 15 mg of diet coke allows you to work with all the necessary energy, nor that a doctor clearly states or indicates that a diet drink like