The word effective is an adjective meaning to succeed in producing a desired or intended result. In writing a persuasive essay, the desired outcome is for readers to agree with the author, or at least put aside their position on the argument and consider the author's statements on the topic. Jeremy Rifkin's essay, "Virtual Realities", is very effective because he clearly expresses his point of view without abusing the other position, uses facts, and uses logical and ethical appeals. Rifkin presents his article in such a way that he states his argument, but he does not dismiss the other position; This technique is important for creating an effective essay. Otherwise, the reader will become defensive and no longer willing to listen to the author's point of view, leading to a loss of effectiveness. To use this appropriate tool, Jeremy Rifkin explains in “Virtual Realities” how the virtual friend, Laura, reacts to children. "Laura, like any good exercise coach, provides feedback on their performance, helps them improve their program and...