Under the examination-oriented education system in Hong Kong, students tend to take directed courses in response to aggressive competitiveness. Many local and foreign researchers have studied the culture and phenomenon of secondary schools. However, these previous researches only focus on the reasons and effects of high school culture on students, but rarely on the effects of tutorial advertisements on students. Most researches only found that the tutorial advertisement is one of the reasons for students to take the tutorial course, but no explanation of why and how it affects students' decision-making. No similar research has been conducted in Hong Kong. Therefore, the main idea of ​​this research is to evaluate whether the relationship between the announcement of tutoring and the willingness to take a tutoring course, in order to understand why and how it affects the decision-making of students during their participation in tutoring classes. In this research, a survey is proposed as a research method to find out the relationship between tutorial advertising and motivation to take a tutoring course. The concept of educational advertising is proposed as the independent variable and the concept of attendance motivation is the dependent variable. Questionnaires were distributed in order to know the result and random sampling was adopted while 30 university and secondary students will be invited to participate in this study. AcknowledgmentsFirst of all, many thanks to my supervisor, Dr. Isebella Ng, who is the program lead for Greater China Studies in the Department of Asian and Policy Studies. She gave me many tips and guidelines to successfully complete this capstone project from the beginning. I can't finish this search...... middle of article ......cts in Hong Kong. It should be noted that although there are many previous researches on private tutoring in Hong Kong, the effect of advertising tutorials for students has not yet been investigated in their studies. Most previous research, such as that of Lee (1996), Tseng (1998) and Tong (2001), has focused on studying the issue of duration and supply or demand of private tutoring. Some studies, such as those of Tsang (1993) and Wong (1997), focused on government and educational policies. Other research, such as that of Cheng (1992), Yiu (1996), Wong (1992), and Post (1994), was more likely to study the importance and success of private tutoring and the influence of social class and families. They neglected the possible effects of tutoring on social classes, students and families. They also neglected the effect of mass media like advertising on students' educational behavior..