Case StudyHimalaya Shampoo Product MarketAfter analyzing the services and sales audit of Himalaya Shampoo, some recommendations are made for the marketing of the product. Blue Ocean Strategies: The growing imperative to create blue oceans is:  Supply exceeds demand Globalization Accelerated commoditization of products and services Increasing price wars Shrinking profit margins The fundamentals of blue oceans are: Rebuild market boundaries…overcome beliefs Go beyond existing demand…..move to uncontested spaces Get strategic right……value (innovation) first.Ocean Strategies red: Create advantages over competition. Limited growth Outperform rivals Profit and growth prospects may decrease.Difference between red and blue ocean strategies:Red Ocean company tries to disguise itself a greater share of the existing demand in the market. As a result, profits and growth decline. Blue Ocean companies are defined by market space, demand creation and opportunities for profitable growth and goodwill. Almost all industries are created from red oceans by expanding and strengthening their boundaries. In this, the competitions do not matter. Shampoo Basics: Shampoos did you know that the word Shampoo is derived from the Hindi word “Champi”. Remember Johnny Walker's famous song - Meri Jaan, Meri Jaan, Sunday Ke Sunday, Teil Maalish - Champi Teil Maalish. The British loved massage so much that they started calling Champi as ShampooEvolution of shampoo in India:HUL undisputed leader in the early 90s Sunsilk launched in 1964 (General Shampoo platform) Clinic Plus launched in 1971...... middle of paper .... ....t in India, Analysis of hair care products with reference to the shampoo market in Indebentley1124 (June 2005). SWOT Analysis of Shampoo Market in India, Analysis of Hair Care Products with reference to Shampoo Market in India. [ONLINE] Available at: http://www.studymode.com/essays/Swot-Analysis-61595.html. [Last accessed on December 31, 2012] International market entry methods charu rastogi (2012). Methods of entering the international market. [ONLINE] Available at: http://www.slideshare.net/charurastogi/6-international-marketing-market-selection-modes-of-entry-in-international-markets. [Last accessed December 30, 2012]. Reasons for product failureCopernicus Marketing Consulting and Research (2010). Reason for product failure. [ONLINE] Available at: http://www.greenbook.org/marketing-research/top-10-reasons-for-new-product-failure. [Last accessed June 13 2010].