She used some primary sources such as studies and surveys to support and illustrate her points. Some of the sources she found came from the perspectives of authors and scholars like Yazino, Mark Clennon, Ed Keller, and Brad Fay. She mentions ongoing research into the Talk Track research as well as the Telegraph article. While some of her accounts may further support her thesis, she also uses some sources to highlight the importance of face-to-face conversations and how social media can never replace them. She then proves that social media can be deceptive. It draws on Talk Track research used in Ed Keller and Brad Fay's book "The Face-to-Face Book: Why Real Relations Rule in a Digital Marketplace?" ". According to research, in-person conversations are much stronger than online ones. Keller and Fay also quote: “The decision we make is based on true interpersonal influence: social influence, which occurs most powerfully, face to face. » Their research also suggests that 90% of the meaningful conversations we have every day take place offline, while only 8% are offline..