Do the media really influence and play a key role in childhood obesity? Can we hold the media accountable for our food purchases and the meals we, as a society, choose to provide for our children? Certainly, there are a multitude of influences in the media and yes, they are aimed at our children. Commercials aired during children's shows attract our young people with catchy jingles, bright colors and actors promoting these products who portray popular characters from our children's favorite shows. Why wouldn't our kids want us to buy them? This works in the same way that advertising for toys during children's shows makes a child want a particular product. Due to media influence, parents feel like they are appeasing their children and ultimately forget about the potential long-term effects of these "popular snacks and convenience products" and only buy them so as not to disappoint our children. Our society is using the media as scapegoats for their poor decisions and holding them responsible for the health and well-being of our children. Several popular studies have been conducted following the increase in childhood obesity. Lynn Roblin discussed the topic from a diet and nutrient perspective in “Childhood Obesity: Trends and Influences in Diet, Nutrients, and Eating Habits.” Tuesday, Udell and Kaye Mehta take the view from the perspective of newspapers and print media in "When Two Sides Go to War: Newspaper Reports on 'Restricting Food Advertising on Television' as a Solution to childhood obesity. Another fascinating study was carried out by JaneMaree Maher, Suzanne Fraser and Jo Lindsay in the article “Between supply and consumption? : children, mothers and childhood obesity”. All...... middle of paper ...... have eaten current trends and new possibilities that will help increase their overall success rate. Childhood obesity starts at home and our children learn by example. So, since it all started there, that's precisely where it should end. Works Cited Maher, JaneMaree, Suzanne Fraser and Jo Lindsay. “Between sourcing and consuming? : Children, mothers and “childhood obesity”. Journal of sociology of health. September 2010. 304-316. EBSCO host. Mon. February 28, 2011. Roblin, Lynn. “Childhood obesity: trends and influences in diet, nutrients and eating habits.” NRC Scientific Press. February 2007. 635-345. EBSCO host. Mon. February 28, 2011. Udell, Tuesday, and Mehta, Kaye. “When Two Sides Go to War: Newspaper Article on “TV Restrictions on Food Advertising” as a Solution to Childhood Obesity. Health, risk and society. December 2008. 535-548. EBSCO host. Mon. 28 2011.