Japanese consumers like to consume luxury brands and are therefore open and curious about the marketing strategies of luxury brands in Japan. In addition, when it comes to the main characteristics of luxury consumers in Japan, "loyalty and understanding" are the main specialties of luxury consumers. (Bollen and Salsberg 2013 online). It is important to emphasize that Louis Vuitton has been present on the Japanese market for 35 years. (Chadha and husband 2006: 16). In Japan, Louis Vuitton displays its store numbers, collaborates with Japanese artists such as “Yayoi Kusama, Takashi Murakami” and also cooperates with “celebrities” (Chadha and Husband 2006: 90-92). These are the key marketing strategies of the luxury brand Louis Vuitton to attract its target consumers. In order to effectively manage its luxury marketing strategies in Japan, focusing on the three marketing mix categories, namely product, promotion and place categories. “Retail and promotion” are the two criteria that lead Louis Vuitton Japan to success in its market (Chadha and Husband 2006: 96). For example, the latest celebrity they collaborated with in Japan LV is “Hatsune Miku who is a Japanese pop star” (Foley 2013). Keeping in mind that South Koreans do not want to lose face in their environment and they experience peer pressure in their social life, which encourages them to buy luxury brands in order to have a place stable in society. Luxury brands must be aware that these key points and demographics of society must shape marketing strategies in these markets (Park, Rabolt and Jeon 2008: 256). South Korea as a nation has Conficianist roots and this affects how they perceive and build a relationship with the ...... middle of paper ...... uxurydaily 2012b). The celebrity used in Korea by Gucci for the latest bag advertisement is “Lee Youn Ae” (Couch Kimchi 2013). To summarize, the luxury marketing strategy of LV and Gucci does not differ on either side and as a result, they strive to cater to particular regional tastes, for example in Asia, to support the promoting their products, they cooperate with celebrities. For example, the celebrities they cooperate with constitute the regional taste of consumers. Gucci and Louis Vuitton are the leading luxury brands that manage the luxury sector and their success depends on their strategies to maintain their image among their consumers. Marketing mix promotion is the most dominant factor that gives brands the opportunity to present their products and services in a different and creative way..