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Essay / The negative impact of the representation of the black man...
The use of media is enormous these days. People depend on different types of media to receive information in their daily lives because they crave diverse and informative content. However, inaccurate portrayals of people of different races still appear in the media and the public exaggerates these portrayals due to their inflexible beliefs and expectations regarding the characteristics or behaviors of the cultural groups depicted without considering individual variations (Ting- Toomey and Chung, 2012). ; in fact, we also talk about stereotypes. According to a study by the Center for Inclusive and Improved Journalism at San Francisco State University (Stein, 2012), racial stereotypes continue to be present in media and media coverage of different cultural groups by mainstream media is full of biased reporting, offensive terminology and old rhetoric. stereotypes of American society. He specifically points out that the majority of stereotypical characters in the media will only bring out the dark side of their cultural groups, which might not be true for many of them, especially for depictions of the black community: afro -American. Furthermore, in cultivation theory, George Gerbner proposes that heavy media users treat media content as a primary source for perceiving the world and assert that what they see in the media is very similar to reality ( Bryant, Thompson, & Finklea, 2013), so there is a strong possibility that audiences will bring the media's perception of stereotypical portrayals of African Americans into the real world. Based on the unhealthy situations above, this article will illustrate how racial stereotypes in the media negatively affect people's perception, attitude and behavior towards African Americans in reality..... .. middle of article ......g Media and criminal defendants. Duke University School of Law. 101-103 Hurwitz, J., Peffley, M. and Sniderman, P. (1997). Racial stereotypes and political views of whites about blacks in the context of welfare and crime. American Journal of Political Science. 41, 30-60. McLeod, SA (2008). Prejudice and discrimination. University of Manchester. Stein, M L. (2012). Racial stereotypes and the media. Editor and Editor, 127. Tan, A.S., Fujioka, Y., & Tan, G. (2000). Television use, stereotypes of African Americans, and opinions about affirmative action: An affective model of political reasoning. Communication Monographs, 67, 362-371. Ting-Toomey, Stella. and Chung, Leeva C. (2012). Understanding intercultural communication. Oxford University Press. 43, 159-160. Tristani, Gloria. (1998). Children watch stereotypes in the media. Tri-State Defender. 47.