Healthy varieties such as high-fiber, low-sugar, gluten-free, organic, and weight-management cereals may be sold at slightly higher prices high because of their superior quality. Suppliers may also offer certain discount and pricing programs to encourage sales and generate revenue. Location: Grocery stores and supermarkets remain the most dominant distribution channel for cereals. Breakfast cereals should be placed in the specific cereal space, making it easier for consumers to find the product and for staff to manage and replenish the goods. Breakfast cereal suppliers must have their own warehouse and manage the distribution network efficiently. So that they can ship the products to their customers, wholesalers and retailers at a rapid pace. Promotion: Breakfast cereal brands can reach their target segments like women (who are normally the decision makers in the kitchen), children (the influencer) and youth. people (who generally prefer a quick and convenient breakfast) using many communication channels, such as television, cinema advertisements and magazines. Additionally, direct promotions that include discounted offers like coupons are considered the best way to attract customers who like to shop at low prices.