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Essay / Employee Retention Strategies at Jetblue Airline
Table of ContentsSummaryIntroduction and BackgroundThe Three Rs of Employee RetentionEmployee Retention Strategies at Jet BlueConclusionSummaryThis article empirically explores the elements that influence employee retention at JetBlue America; the elements that will be studied are benefits, service, quality characteristics, recognizable well-being, consumer loyalty, reward program, relational responsibility and customer reliability. The results recommend that there is a positive link between customer loyalty and associated variables, although not all of these links are of crucial importance. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayKeywords: retention strategies, airline industry, Jet Blue, employee retention, customer loyalty, employee satisfaction.Introduction and backgroundJetBlue Airways Corporation (JBLU) is an American low-cost airline. The airline is headquartered in the Forest Hills neighborhood of Queens, New York. As of May 18, 2018, JetBlue Airways primarily serves 102 destinations in numerous states (including Puerto Rico) and eleven countries in the Caribbean and America. JetBlue is an unrelated airline. A major challenge facing employers today is retaining and recruiting employees hired at Jet Blue. In a time of vicious rivalry, each association does its best to give the best resources to its representatives. Satisfying and fulfilling human resources is one of the most difficult tasks facing Jet Blue today. Empirical research opportunity is available for qualified and talented human resources and it becomes extremely difficult and furthermore difficult for employers to satisfy and retain them. There is no single retention procedure, strategy or plan that can satisfy every employee in an organization. Allegiance, Inc., a Voice of Customer Intelligence (VOCI) innovation and administration provider, said JetBlue Airways has partnered with Allegiance to quickly reveal insights from customer and member feedback. crew to distinguish regions that can be connected to improve customer encounters and help build loyalty. JetBlue will use Allegiance Engage Stages, a cloud-based customer intelligence arrangement that transforms ongoing feedback from customers and crew members into highly remarkable business insights. JetBlue is a perceived pioneer in customer encounters, with many honorable consumer loyalty awards and the leading airline that offers a customer bill of rights. The organization's Voice of the Customer (VOC) program integrates customer reviews across all channels and gives vital importance to tasks and business groups by considering the customer's perspective. Meanwhile, JetBlue sees the effect of crew member reviews on consumer loyalty. After an exhaustive investigation of competing agreements, JetBlue selected Allegiance because of its ability to address these views in a single, integrated step. Bonny Simi, Head of Customer Experience and Analytics at JetBlue Airways, said: “At JetBlue, “we ensure that the voice of the customer is heard throughout the association through an integrated approach at all levels and in all offices. We needed an innovation accomplice who would take us to the next level of advancement, allow us tooperationally coordinate the information entered by VOC and crew members in a way that gives our groups important pieces of knowledge, which allows us to exceed the scores on a dashboard. » The first step for the crew member and customer focused organization is to interface the two key metrics of customer and crew member Net Promoter scores Julia Gomez, JetBlue Chief Human Resources Officer. Analytics and Engagement said: “We are ready to integrate our customer and crew member information into one place. complete picture and then communicate that if we provide the data in an integrated way to the company's pioneers, they must choose the right choices for our future achievements. » Adam Edmunds, President and CEO of Allegiance said, “We look forward to working with a customer-centric organization like JetBlue, helping them apply customer, representative and operations insights to take decisions that improve their business. Consolidating these sources of information gives organizations a more perfect picture of customer-worker relationships. This can be used to gain business insights that drive employee retention and revenue development. Jet Blue has equipped its workers with this mindset in which they trust that they are part of a superior option to others: they are proud to be chosen. This installs in them a mentality of reason. A “mentality of reason” paves the way to superiority. The benefit of joining the JetBlue group is integrated access to a predominant set of benefits. Comprehensive benefit and valuation data is provided to customers on contract. Benefits include medical protection, security, travel tickets, life insurance and much more. This helps in retaining employees in Jet blue. The Three Rs of Employee Retention To retain employees and keep their satisfaction high, Jetblue must execute on each of the three factors of employee retention: respect, reward and recognition. As the pyramid comes into view, it is about establishing worker retention. Rewards will have little impact if the company does not respect workers. Acknowledgment is characterized as “a single opinion or consideration” and “the demonstration of clear observation.” Employee Retention Strategies at Jet BlueIn 2017, Jet Blue is recorded as the best association to work for in the United States, JetBlue has docked a significant place in the most famous 25 organizations, securing its position at number 21. Whatever anyway, the air route, of insignificant cost, fastened its seat strap, anchored its plate table and took off as far as possible to seat number 3. So, what at JetBlue produced such significant results? The association's focus on community benefits, commitment to broad diversity, and sense of family among co-workers were all praised by workers in reviews posted on Indeed. In one case, it was perhaps a worker who abbreviated it best: “The lifestyle at JetBlue is like no other.” They sincerely consider and value their workers and customers. » At JetBlue, the word culture has a much deeper meaning than providing incredible food and entertainment to reps. Rachel McCarthy, senior vice president of talent and learning at JetBlue, said in an Indeed article that JetBlue was created to "bring humanity back to air travel." At.