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Essay / A critique of theorizing the emotional...
In the article “Stories that matter: the influence of current stories on problematic attitudes”, authors Fuyuan Shen, Lee Ahern and Michelle Baker explore “the impact of using narratives to frame a political issue [on] individuals’ attitudes.” (Shen, Ahern & Baker, 2014) Empirical studies have been conducted focusing on “relative affective and cognitive responses” (Shen et al, 2014) using a questionnaire; this particular line of research made it possible to measure the immediate reactions to the selected articles presented to the participants, but also their delayed impact. Empirical research is the simplest and most effective way to measure the emotional impact of participants, but such a direct approach could prompt participants to give answers about what they "believe" they should find "impactful". » rather than what really is. The balance of informational data does not trump critical analysis of the data, making it more readable. The visual diagrams in Figures 1 and 2 also help unify the data into a coherent and clarifying format. Limitations of the methodology The study is based on a very small minority and is largely generalized, although this is taken into account by the authors. Only 179 undergraduate students from a “large public university” (Shen, 2014, pp 103) participated in the study. Any mention of gender, age, field of study or recruitment method used was denied. These factors should all have been mentioned (although age and field of study could possibly influence participants' identifiability) because they play an important role in the study. One could assume that the students who participated were students from the College of Communication at Pennsylvania State University...... middle of article...... the research focus of the studies correlates with a growing area of study by previous scholars and researchers, a different paradigm on the well-known area of study would have improved the article significantly. Works citedShen, F,. & Edwards, HH (2005) “Economic individualism, humanitarianism, and welfare reform: a value-based account of framing effects,” Journal of communication 55, 795-809. Shen, F., Ahern, L. and Baker, M. (2014). Stories that matter: The influence of news stories on issue attitudes. Journalism and Mass Communication Quarterly, 91, 98-117. doi:10.1177/1077699013514414Deighton, J., Romer,. & McQueen. (1989) “Using drama to persuade”, Journal of Consumer Research 16, 335-343 Gamson, AW and Modigliani, A. (1989) “Media discourse and public opinion on nuclear energy: a constructionist approach” American Journal of Sociology 95, 1-37