Marshall McLuhan's World Carnival Theory describes our generation as the post-literate generation; we are slowly reintegrating into the holistic world, a time when reliance on natural energy sources and animal energy made local values ​​prevail over global identity. After the industrial revolution of the 19th century, the world reversed course. The loss of local identity and the constant homogenization of culture are visible features of today's increasingly globalized world. McLuhan compares the literacy levels of the Western Hemisphere to those of the Third World, describing that our generation is beginning to lose its understanding of literacy as well as its individuality by not reading and writing. Personally, I agree with McLuhan's theories and believe that our generation is losing its ability to be unique because people are now less inclined to think linearly due to the amount of media exposure we consume. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay The United States, a superpower and arguably one of the most modernized countries, is one of the most renowned countries in the Western Hemisphere. However, despite being a global leader in technological innovation, the United States has one of the lowest scores in reading, math, and science on the Program for International Student Assessment. (PISA) 2012. The results demonstrate that the United States performs lower than those of major countries in the Eastern Hemisphere. Not only are the United States' results unsatisfactory, but so are those of its neighboring country, Canada, both showing declining performance compared to their previous years. In fact, the top-performing countries according to PISA results are actually countries located in the East, demonstrating that the Western Hemisphere is reading less and less frequently (Chappell, "US Students Slide In Global Ranking On Math , Reading, Science"). By reading infrequently, you are more likely to be influenced by the media, as McLuhan mentions. Reading allows you to actively interpret the content and create your own simulation, because everyone's brain works differently. On the other hand, viewing the content is a more passive form of consumption since all of your senses are already engaged, leaving less room for your own imagination. Technologies such as the telephone and Skype have revolutionized the way we communicate by removing physical distance. a barrier to real-time conversations, thereby expanding our social spheres and increasing opportunities for cross-cultural sharing. Although unifying the world through technology may sound wonderful, in reality it is quite the opposite. As people thousands of miles apart influence each other, they slowly lose their cultural identity, in addition to their individuality. For example, English is now the most widely spoken language in the entire world (“the world's most widely spoken language”). While this can be beneficial in easing communication barriers between individuals, it can also be detrimental to their cultural background. Learning a new language and culture that is more commonly used in today's society often leads to forgetting one's personal experience due to infrequent applicability. A prominent example in everyday society would be how multicultural and diverse Canada is. Even if he iswonderful to be able to meet people from diverse cultures, many of them second generation Canadians. A large proportion of them are no longer able to speak their native language and have adapted to the Canadian way of life, thus losing their own cultural identity. I usually share my work with my peers for the purpose of proofreading and making suggestions before finalizing my essays. .One thing I've noticed is that slang is often a common problem I encounter when editing. People tend to use informal dialect when texting and other instant messaging services and hence the slangs have unconsciously migrated to their English dialect. Our generation has a common goal of being "in" and "fitting in", which often leads them to follow mainstream trends such as using slang as part of natural vocabulary . The use of slang is so widespread that even the Oxford Dictionary has added several of these terms such as "selfie", "derp", "twerking" and "phablet" to its database ("New words added to Oxforddictionaries .com today"). , demonstrating how common use of anything can become common and influential. With trends being so popular in our daily lives, it becomes difficult to even think for yourself as an individual. Reading books is a method that most teachers recommend students use to improve their reading and writing skills. However, with the prevalence of technology in our modern society, our generation has fewer reasons to read books for entertainment. Nowadays, many of the best-selling books have been made into films. In a survey I conducted with a group of fifty people, among the people who saw the "Harry Potter" series, 91% of them had never read Harry Potter before watching the film and only 9% of people intended to read the film. book after watching the film (“Films versus books”). The responses received show how people today prefer to watch something rather than read it. However, the significant difference between reading something and simply watching it is that when you read, you have the opportunity to think and imagine the content freely. When you visualize something, the visual content is already incorporated, leaving little or no room for your own view of the situation. Later, when respondents were asked why they would not read the book after seeing the film, a majority of them told us that they did not feel the need to read after knowing the story. The fact that people are not the least bit concerned or even aware that they are losing their ability to think freely is seriously problematic because it demonstrates how people do not even feel the need to be entitled to freedom. 'individuality. The World Carnival video is a precise testimony. representation of McLuhan's theories because throughout the video, the screens constantly feed us content. In the same way that media is a constant part of our daily lives. In a recent study, adolescents reportedly spent more than 7.5 hours per day consuming media via televisions, cell phones and computers (Ahuja, “Teenagers Spend More Time Consuming Media”). With adolescents investing much of their free time in “hot” media, it is extremely difficult to dedicate time to other media that stimulate their own identity. Keep in mind: this is just a sample. Get personalized paper now from our.