Globalization within the fashion industry has evolved enormously over the past ten years and it will continue to grow. Global retail is learning what consumers want, what sells, and finding ways to adapt to different cultures to grow its business in top-selling areas. Globalization allows retailers to connect to different retail markets, find out what is selling and which geographic location would be best for retailers to open their business there. The first trend of globalization is that retailers are finding their niche and the one they are trying. to attract and what will consumers buy the most. Most of the time, retailers need to research the culture of the country to find that they understand and adapt to the marketing strategy in order for their business to thrive abroad. Prada, Michael Kors and Louie Vuitton have enjoyed great success in the Asian market. Asia is the main target of the retail market. Consumers spend a lot of time studying the interest of other cultures, what their tastes are and what they are at a high level....