When running an online business, you should always be looking for ways to improve and stay ahead of the competition. As a digital marketer, I know SEO, I know what's effective, and I know what businesses are looking for. Many SEO companies make incredibly bold promises and clients often ask me if these companies can actually deliver what they say they can. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayTo put it simply, nothing! This does not mean that you cannot guarantee an increase in quality and more visitors and interactions on the site. But it's impossible to guarantee specific ranking positions on search engines or accurately predict traffic increases. No business can do this because that’s not how SEO works. Link building is a slow process – you can't rush it (legitimately, at least!). SEO companies that offer these guarantees often use dark and illegal SEO tactics to boost your rankings, which will end up with your website reputation in the toilet. Common “Guaranteed SEO” Tricks Irrelevant metrics are often used when a company guarantees that it will “get you to the top of Google.” Some SEO companies will send reports on strange, low competition keywords to make it appear like their methods are working. A black hat SEO technique, link buying, is used to artificially increase a website's ranking upwards. This process is against Google's terms of service and it is very likely that this type of black hat practices could result in your website being banned from being indexed. SEO companies usually also offer content rewriting and optimization services. Good SEO companies will improve the quality of your copy and add keywords where appropriate to improve your rankings – but not all SEO companies are good. Companies that guarantee results will often resort to keyword stuffing and hidden text to increase the number of keywords on your web page. These techniques do not work; It's been a long time since repeating keywords meant better rankings and these companies put your website at risk of being removed from search indexes. What makes good SEO? Good SEO takes time, but a site that has had a lot of work put into it will achieve much more for much longer. Keyword stuffing and link buying don't work – having quality content and an active web presence is the best way to improve your rankings and drive more traffic. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. .Get a Custom Essay I would prefer entrepreneurs like you to read this article to learn digital marketing. Digital marketing is a broad field and if you are interested in e-commerce or any other online solution website related to services etc. then digital marketing will help you gain knowledge and promote your business online from the very end fingers. Digital Marketing covers modules on Search Engine Optimization (SEO), Marketing..