Generally speaking, since impulsive buying is generally considered an undesirable and unplanned behavior (Hausman, 2000; Rook and Fisher, 1995). Furthermore, when users browse the content of a website or platform on a mobile device, the higher the degree of attentional involvement, the more pleasure the user will experience (Hoffman and Novak, 1996). And the more pleasure consumers experience on the Internet, the more likely they are to make a purchasing decision impulsively (Moon and Kim, 2001; Keeney, 1999; Wu and Ye, 2013). Due to lack of thought before making a purchase, impulse buying can lead to regret. More than 80% of respondents reported negative experiences resulting from their impulse purchase, including financial problems, disappointment with products, feelings of guilt, and someone else's disapproval. (Tower 1987). The consolidated opinion from the above context is, using mobile devices; Consumers' impulsive purchasing behavior can have a positive influence on product return rates. Therefore, the following hypothesis is