When people talk about the impact of women in professional sports, they mention one huge concept: marketing. Marketing to women is a tremendous money maker for professional sports, but the impact of women's response has recently become common knowledge. However, marketing programs across professional sports, including the NFL, must now change their approach to marketing to women. Because the NFL still lacks sales to women compared to other professional sports in America, the NFL needs to change its perspective on the women's in-stadium experience and the variety of products available to women. other countries, we hasten to say football, American style, but more particularly NFL. The NFL, which stands for National Football League, was born in 1922 after changing its name from the American Professional Football Association (NFL 2013). Since the birth of American football, fans and players have made the NFL the most popular sport in the world. According to Isidore (2013), the NFL made a profit of $9.5 billion, the highest of any American professional sport. The profit, however, barely comes from sales produced by feminine products. “MLB [Major League Baseball] led all sports with $5 billion in retail sales in 2010, followed by Collegiate Licensing Company with $4.3 billion. The NFL lagged behind, with about $3.3 billion” (Dosh 2012). However, the NFL achieved double-digit growth in 2011 when it came to women. The NFL saw unprecedented highs during the 2011 season when it came to women. According to Dosh (2012), the number of American women participating in fantasy football doubles and television viewership increased from 3.7 to...... middle of paper ......nnan/2013/ 04/09/nfl-raises-its-game-with-consumers/Chanel. (August 5, 2012). Website. Retrieved from http://thefashionguru.wordpress.com/2012/08/15/nfl-launches-its-my-team-nfl-womens-apparel-campaign/Dosh, Kristi. (February 3, 2012). Website. Retrieved from http://espn.go.com/espnw/news-commentary/article/7536295/nfl-finding-success-targeting-women-fans-merchandise-fashionFreeman, Mike. (August 23, 2013). Website. Retrieved from http://bleacherreport.com/articles/1744945-nfl-ref-sarah-thomas-will-break-glass-ceiling-because-shes-too-good-not-toHershberger, D., Shaunna. (September 16, 2012). Website. Retrieved from http://www.timesleaderonline.com/page/content.detail/id/541169/Women-to-the-NFL--We-are-REAL-fans-.html?nav=5008Isidore, Chris. (February 1, 2013). Website. Retrieved from http://money.cnn.com/2013/02/01/news/companies/nfl-money-super-bowl/