FORD MOTORS: How Ford Became a Leader in Social MediaFord Motor Company is an American multinational automobile manufacturer. Henry Ford founded the company in 1903. It is the second largest American automobile manufacturer and ranks 53rd in Forbes' list of the world's largest automobile companies 2013. Ford became a pioneer in its field to a large extent by operating social media effectively. This helped Ford achieve its long-term social media goals by deploying one-off campaigns and committing to social media marketing and customer engagement regularly. Ford has designed a very unique model to leverage social media by integrating it into its marketing strategy. Ford Motor Company's digital engagement policy for its staff is known as one of the best social media policies in the world. Ford personnel strictly adhere to these principles in order to properly represent Ford Motor Company on social media. Few of the core principles of this policy include honesty about who you are online, clarity that your opinions are your own, respect and humility in all communications....