However, this is not the only criterion for deciding whether to outsource or not. I think in general it's 20% more expensive to outsource the creation of an e-commerce presence and not manage it in-house. But it would not be wise to rely on cost as the sole factor. Considering all of the long-term benefits of outsourcing that we discussed earlier, it's possible that we'll end up paying an ultimate cost to the business if we nevertheless decide to go with in-house development. I don't want to risk running the project late or ending up with a poor e-commerce presence due to the lack of skills and knowledge of my current staff. Additionally, I think my business is going to miss an opportunity to utilize the best e-commerce technology available on the market today. Clearly, the pros of outsourcing this process outweigh the cons, and that's exactly why I chose to strengthen my company's ecommerce presence by outsourcing the process.