TABLE OF CONTENTSWhy Steve Jobs? -------------------------------------------------- -------------------------------------------------- -2Period of leadership (1996-2011) ---------------------------------------- - -----------------------------------------3Personality traits----- -- ------------------------------------------------ -- ------------------------------------------------ ---7Leadership style-- ------------------------------------------ -------- ------------------------------------------ -------- -7Management style-------------------------------------- ------------------------ ------------------------- ------------------------ ---8Limits of Steve Jobs------------------- -------------------------------------------- ------------ ------------------------------------9Conclusion- ------------ -------------------------------------------- ------------ -------------------------------------- --------10References--- ------------------------------------------- ------- ------------------------------------------- ------- -----------11STEVE JOBSSteve Jobs (CEO and Chairman of Apple Inc.) was an American entrepreneur and inventor. He was born on February 24, 1955 and founded Apple Inc. with his high school friend Steve Wozniak in 1976. But later in 1976, when Apple was on the verge of bankruptcy, he returned as an advisor and Interim CEO. He made Apple profitable after near bankruptcy in 1998 (Walter Isaacson, 2013). From 1996 to 2011, he emerged as one of the world's top engineering leaders and built Apple into the world's most innovative company. WHY STEVE JOBS? failure. There can be many reasons for this failure, but one of the main reasons is lack of leadership qualities. There are many... middle of paper ... blending the charismatic and the tyrannical has been key to Apple's success. Furthermore, the embodiment of these two qualities to the extreme was evidenced in Steve is rare in other leaders, perhaps we as a team are now thinking - how this set of conflicting behaviors can coexist in Steve Jobs (in a single human being). Transformational leadership is an extension of transactional leadership. The organization must maintain a foundation of transactional leadership while evolving its organizational culture toward one of the transformational qualities. REFERENCES Walter Isaacson, 2013, Simon & Schuster Audio: Steve Jobs Bernard M. Bass, Ronald E. Riggio, 2006, Taylor and Francis: Transformation Leadership Michael Armstrong, 2010, kogan page: How to manage people Gerald Matthews, Ian J. Deary, Martha C. Whiteman, 2009, Cambridge University Press: Personality Traits