IntroductionFrom a formal survey of five different people about mobile marketing trends, their likes, likes, dislikes, and their perceived consumer value of the technology. It's relatively clear that demographics vary across lines compared to other marketing channels. The purpose of this report summarizes and analyzes each person's tastes and preferences to score the results and explain how each participant uses their technology to improve their lifestyle. Survey Data “Since there is such an extreme difference in mobile adoption across demographics, targeting is essential to an effective campaign (Cook, 2009). The main focus of the questions used in mobile marketing questions has identified who the audience is, their value proposition, what the end users' main goals are, and how mobile fits into their daily lifestyle. These questions include, but are not limited to, the participant's cell phone's primary uses, upgrade options, features, most used communication devices, and what features are most important? These questions, among others, set the facts for finding current trends based on various demographic profiles to evaluate the best options for defining a successful mobile marketing campaign (Fullsail.com, 2010). Demographic InsightsSurvey The first subject is a 40-year-old female entrepreneur who has used cell phones for seven years. Subject two is a 35-year-old male account executive who owns two cell phones, one for personal use and one provided by his employer. The third subject is a 21-year-old college student who uses his cell phone for everything from online video content to Twitter, Facebook, and dynamic sports updates. Subject four is an 18-year-old female living with her parents and recently upgraded... middle of article......ulture.htmPeople-press.org (May 15, 2006). The Cell Phone Challenge to Survey ResearchNational surveys are not compromised by the growing population using only cell phones. Accessed June 26, 2010, from http://people-press.org/report/276/Pew Internet (nd, nd). Chapter Two: How Are Phones Used With Friends? What they can do and how teenagers use them. Retrieved June 22, 2010, from http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones/Chapter-2/Specific-activities-via-cell.aspx?r=1UCAN (nd, nd). How to cancel your mobile phone contract. Retrieved June 26, 2010 from http://www.ucan.org/tecommunications/wireless/how_to_cancel_get_out_of_your_cell_phone_contract West, DM (June 25, 2010). What consumers want from mobile communications in the US, UK, Spain and Japan. Retrieved January 27, 2010 from http://www.brookings.edu/papers/2009/09_mobile_west.aspx