Table of ContentsSmartphone Apps and MarketSoft Drinks and BusinessPricingAdvertisingConclusionProduct variables make the marketer look more for a new deal with the market. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay The same traditional substations as Coca-Cola examines the business environment separately from the smartphone application market. Determinations on costs, advertising and distribution channels are also distinct for pair actions. The use of the CMO is vital to the pursuit of both outcomes. Smartphone Apps and MarketSmartphone App is a technology-based product, which creates its own unique shopping influences. According to Winer and Dhar (2011), from the buyer's perspective, individual issues associated with marketing technology products are largely thought through in the early stages of the product life cycle. Once the product category is established, at the end of the growth or maturity phase of the product life cycle, most products, whether high or low technology, become well known. Thus, a smartphone application thanks to the Internet can easily become very popular and mature with many users. The attractiveness of smartphone applications can be promoted by allowing many other people to use the application. For example, people now like to share apps with friends. Some apps spread quickly and efficiently on social networks with comparable apps or premium third-party apps with additional features. This gives the user the choice to go for the frank app with ads or the paid app without ads. So these applications are all accessible on the global network from the comfort of your room with an Internet connection and on your smartphone. Your matches share and develop your interest. Soft Drinks and Business The demand for soft drinks products has remained very long and these results can be seen everywhere and in every country around the world. In a study on consumer reaction towards soft drinks, it was decided that 52.0% of people buy a soft drink because they are thirsty, 22.0% buy it for style, 13 .2% buy it for appetite, 6.5% buy it for energy and 2.5% buy it for other purposes. . The study includes other categories: 46.5% buy because of the brand, 27.1% because of taste and flavor, 13.5% for ease of availability, 6.5% for price , 6.5% for the representative type. The necessity also takes into account a large part of the companies, buyers, opposition and marketing conditions. Holistic marketers understand that their pricing arrangements must also be consistent with the company's marketing policy, target markets and brand positions. For smartphone apps, having software companies distribute results for free via sampling has remained a powerful marketing tactic for ages. For example, Adobe gave away its Adobe Reader for free in 1994, as did Macromedia, including its Shockwave Reader, in 1995, but the companies really made their money by selling their authoring software. Other companies have succeeded in what is called a “freemium strategy” – free online services with a premium component. In large companies, like Coca-Cola and other soft drinks, the company.