Representation of different ethnic groups in the mediaDuring my research on education and ethnic issues, I became interested in how ethnic groups were represented in the media . Although I hadn't studied this before, I wanted to do something different, while still applying the fundamental theories I studied. I've noticed that there seems to be a trend in all areas involving ethnicity, and I personally feel that there is racism and underrepresentation of ethnic groups on television, and certainly inequality. in the press. The media has a huge effect on our perception of life and our self-concept, and reinforces stereotypical ideals. It seems that ethnic minorities tend to be characterized as uneducated, illiterate and bad role models. Therefore, the purpose of this research is to see how people feel about how the media represents all ethnic groups and whether they think they are stereotyped. (139) BACKGROUND AND CONCEPTS My first concept is the cultural effects model which views media as a very powerful influence, but also as a very diverse audience and audience type. the answer may vary from another. However, there is an anticipated response, known as preferred reading. Those who lack experience with cultural diversity are more likely to accept what is shown and therefore make generalizations from what they see to what they think. This is why we make generalizations or stereotypical views of different members of society. This is my second concept. A stereotype is a conventional image of a person or group. Stereotypes generally conform to a dress pattern or behavior. A BBC article...... middle of article....... With closed questions it is possible to produce quantitative data, however with this research the sample chosen is too small to have general reliability. The main problem with the design method is the ethnicity variable. I have deliberately chosen not to control this, and so this could pose some problems, in terms of interpretation and also, ethically, it produces sensitivity; both as a researcher and for the participant. Another problem with interviews, especially when they don't take ethnicity into account, is the effect it may have on what the interviewee thinks they should answer. If race and/or stereotyping is a major problem in society, participants may come to generalizations themselves and defend their own or others' social groups...