Another business strategy of Starbucks is the focused differentiation strategy (Starbucks, n.d.). According to Starbucks (nd), “this strategy involves focusing on a narrow buyer segment and outperforming competitors by offering niche members personalized attributes that meet their tastes and requirements better than competitors' products. Starbucks has a rewards program that gives back to frequent customers. The “My Starbucks Rewards” program allows customers to make purchases at their local Starbucks and receive points for each purchase made with the rewards.