However, with the third wave of e-commerce, in which mobile phones and other portable devices are introduced into the market, B2C is quickly becoming the key to success in e-commerce. current economy. According to Internet Retailer's Global 1000 report, in the United States alone, consumers spent approximately $1.74 trillion on Internet sales in 2015. (Zarogan, 2016) With the rise of mobile devices, consumers now have the ability to access the Internet ubiquitously. which now allows businesses to have ongoing engagement with consumers through the use of a website, email, social media, surveys and many other means. Teleflora is a company that understands the importance of mobility. Teleflora is a company that has built its business on the centuries-old tradition of sending flowers mixed with the modern technology of mobile technology. Realizing that its initial business strategy of ordering online was burdensome for its customers who used mobile devices, the company established a new organizational structure to emphasize mobility. This change in business practices, although still new, has yielded significant results. According to Beth Monda, vice president of e-commerce at Teleflora, "year-to-date mobile traffic is up 10% year-over-year, and their mobile traffic