Its ability to continually develop new products and reinvent new ones has positioned it competitively. The Coca-Cola Company follows the differentiation strategy by spending huge amounts of money on advertising campaigns to differentiate itself and create a unique image for its products. It offers different products to customers and has managed to gain a leading position among its competitors. Additionally, the company installed the Coca-Cola Freestyle machine allowing customers to mix and match their classic Coca-Cola drinks with many different flavors. Additionally, Coca Cola has focused on internationalizing its brand by taking advantage of globalization which allows it to expand its operations globally. Also, Coca Cola Company based its strategy on diversification. Thus, its main brand is derived from by-products with a strong affiliation with Coca Cola, such as Diet Coke Cola, Lemon Coke, Cherry Coke, Vanilla Coke, etc. (“Coca Cola product strategy”). The company also maintains competitive pricing strategies in the market. Consumer prices have remained fixed for a long time