Samsung is crossing the boundaries of technology by integrating technology with its customer relationship management. For example, since 2003 the company has used mySAP as the basis of its marketing campaign. The app runs on Android devices, allowing customers to get all the services they need from an office in the comfort of their home. The application allows professionals to remotely access the entire sales process as it allows placing orders, estimating the price and requesting an item (Cioca, 2013). Versatile tools help field teams create quotes and offer on-site discounts. As a result, it becomes possible to increase revenue and customer satisfaction. Additionally, the customization of the company's support website is a testament to the extent to which the company uses technology to manage its customer relationship. From their support website, a customer can get a wide range of advice on issues that customers might face while using their products. This allows customers to easily navigate new products. Moreover, any problems they encounter get an immediate solution. For example, if a customer has a problem installing equipment in their device, they will get a solution already provided. As a result, customers will feel satisfied, thus promoting brand loyalty. In addition, the site presents all the new Samsung products already on the market. Thus, by seeking help, customers learn about other products offered, thereby increasing brand awareness (Cioca, 2013). Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Customer value at a higher level refers to the benefits that a customer perceives that they will get after purchasing a certain product. Samsung uses technology extensively to provide customer value, for example in its branded prepaid cards (Grant, 2010). Facing strong competition in the UK, Samsung decided to use prepaid cards as they were responsive and thus provided a competitive advantage. The card could contain multi-incentive programs, provided the ability to offer any program using a single interface, the platform allowed easy market entry and customizable products, and helped customers to associate the benefits of using the card with the Samsung brand. As a result, the company saw a 137% increase in holiday sales for fiscal 2012. Additionally, Samsung uses efficient production technology to lower its prices compared to Apple to help deliver real value to its customers. However, the low prices do not compromise the quality of its products, as the quality of Samsung products remains renowned throughout the world. In fact, in other markets like the United States and Europe, Samsung is the device of choice for those who consider Apple products to be too expensive (Grant, 2010). Additionally, the company has invested heavily in manufacturing lithium-ion batteries to ensure its devices stay charged longer. As a result, the company is able to provide both real and perceived value to its customers. Finally, the company uses the latest display technologies to ensure it offers the best value to its customers. With devices like the Galaxy 6 and Galaxy Note 4 reaching a pixel density above 520, the customer benefits from Samsung's best value for money. To communicate with customers,..