Table of ContentsThe Parent CompanyThe Target MarketSprite Marketing MixProductPricePlacePromotionThe brand assigned to us for this marketing project is “Sprite”. “Sprite” is a colorless, caffeine-free, lemon-lime-flavored soft drink manufactured by The Coca-Cola Company. It was first developed in Germany in 1959, then launched in the United States in 1961 and was the main competitor to the 7UP. It was first introduced in 1961 and has since become a leading global brand, sold in over 190 countries with over 25 different types of "Sprite" sold worldwide. Flavors and products including some of the following: "Sprite" Zero, "Sprite" Dry Lemon, "Sprite" on Fire, "Sprite" Cherry, "Sprite" Tropical, "Sprite" Fiber+. Some of the flavors above are only sold in certain countries. In Ireland, 'Sprite' was launched in Northern Ireland in 1994 and reached the Republic of Ireland in 2001. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayDue to the increase in health-conscious consumers, the drink was reformulated by removing 30% of the sugar and replacing it with Stevia (the sweetener) in France in 2012. This led to a drink containing fewer calories. Another formula change took place in the UK in 2018. This formula replaces stevia with aspartame and acesulfame K and contains less sugar than before. The parent company The Coca-Cola Company has been in business for 128 years and is growing and adapting every year. With innovative additions to their product range, more eco-friendly packaging and drinks that will suit the most health-conscious consumers. Coca-Cola is the world's most ubiquitous brand with more than 1.9 billion servings consumed every day. The Coca-Cola Company is one of the most recognizable brands in the world, with its iconic red and white logo, intangible assets and strong brand. It is the world's leading beverage company, standing head and shoulders above its competitors. The parent company of our “Sprite” brand is The Coca-Cola Company. The Coca-Cola Company also has more than 2,800 products available in more than 200 countries. The original inventor and owner who created the Coca-Cola soda fountain was a pharmacist named John S. Pemberton. The company changed hands several times, with the company's sales price increasing significantly each time. For example, in 1891, Asa Griggs Candler purchased the company for the equivalent of $2,300, but contrary to this, in 1919 the company was sold for $25 million to a group of businessmen from 'Atlanta. Over the years, Coca-Cola has acquired numerous companies and significantly expanded its product portfolio. After 70 years of success with one brand (Coca-Cola), The Coca-Cola Company decided to expand and introduce new products and flavors to its lineup. Fanta was introduced in the 1950s, before "Sprite" followed in 1961. The Coca-Cola Company spent years expanding not only its line, but also the countries in which it sold its products. In 1993, they opened new markets in India and the former East Germany. Coca-Cola has expanded its growing list of brands through acquisitions. The Coca-Cola Company has been in business for 128 years and experiences growth and adaptation every year. With innovative additions to their product range, more eco-friendly packaging and beverages that will suit the most health-conscious consumers. The target market One of the main things to consider.