Written Assignment Unit 1As we begin to learn the contrast between value and a marketing approach, both have the same concept of creating an increased experience for their consumers. We need to understand that value is the concept that a consumer can notice based on their own experiences. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayValue = Benefits Received – [Price + Hassle]We can think of value as a person's willingness to pay to accept a some goods or services, in exchange for these incomes, have a cost to be accepted by any individual, as in my personal thinking this resembles the study of opportunity cost, deciding which choice is better than in noticing the whole process of choice and communication. This is where the study of the 4-Ps (Price, product, place and promotion) helps us understand how our "good and service" is chosen among others, knowing the concept of value, and this does not differ Not a value approach in my personal opinion. Value is something that is always considered as something that is produced or created but the 4-P (Price) generates a price (Product) and in order to create profits, a product must be presented to the general public. (Promotes) and finally places it as a product, all this is a delivery based productivity cycle or in other words it is focused on selling products (Places). The 4-P is very useful when there are direct sales to an individual. consumer if we think about the new approach to marketing by creating propositions that have value, then communicating them around the companies with which they have an alliance and delivering offers that value their alliances and their customers. They both have one thing in common: value is produced and communicated, but it's not exactly the same approach. What would you expect to be different between two companies applying one or the other approach? The one following the 4-Ps may focus on creating a good or service, studying their value and placing it in a specific market, while the value approach may focus on increasing value by reducing or adjusting their production accordingly. mind: This is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay One set for fixing the products while the other adapts to the market. For example, we can see that the producer is studying the general market on a large scale. around their field. The shampoo market will follow as a clear example. What differentiates them from each other since this good is considered essential in the first care of each individual in a household? For fear of taking two different companies, 4-P would base it on the study of their value, study their customers and communicate what makes them different. While the value approach will study their product and communicate with those who can also be useful. As a clear example, Head and Shoulders for "men" has a 4-P approach in that they define their communications to the general public to be specific "men", but they have different products, while 'a marketing approach will increase value by creating a different “artisan shampoo for men” shampoos. Both communicate their product and their value, but they operate based on the extent to which they want to deliver their value rather than increase their value..