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  • Essay / Swot Analysis of Walt Disney Company - 741

    The Walt Disney CompanyThe Walt Disney Company, commonly known as "Disney", is an American corporation headquartered in Burbank, California. It was founded by Walt and Roy Disney as the Disney Brothers Studio by signing a contract with MJ Winkler to produce a series of Alice Comedies on October 16, 1923. Disney is a diversified international family entertainment and premier media company plan with five business segments: media networks. , parks and resorts, studio entertainment, consumer products and interactive media. Here is a brief description of each. 1) The Media Networks division includes a collection of broadcast, radio, publishing and digital businesses across two divisions: Disney/ABC Television Group and ESPN Inc. The Group mainly deals with content development and distribution.2) Walt Disney opened Disneyland on July 17, 1955 based on an immersive experience. Today, Walt Disney Parks & Resorts has become the world's leading provider of family travel and entertainment.3) Walt Disney Studios is the foundation on which The Walt Disney Company was built. This division currently includes Walt Disney Animation Studios, Pixar Animation, Marvel Studios, Lucas Films, Touchstone Pictures, and DreamWorks Studios.4) Disney Consumer Products offers products in various categories ranging from toys and clothing to books and fine art. This segment is divided into three units: licensing, publishing and Disney Store.5) Disney Interactive is one of the world's largest entertainment creators across current and digital media platforms. Current products include mobile and console games, online virtual worlds and the Moms and Family network of websites. Today, Disney is the second largest holiday...... middle of paper flows. Additionally, ESPN spent $9.2 billion to acquire the rights to the NFL through 2008. This put a strain on the company's profitability. Both ABC and ESPN improved their finances in 2000 to increase the profitability of the parent company. However, with the terrorist attacks of September 11, 2001, the economy was in bad shape and by the end of 2001, Disney had suffered a loss of $158 million. This period was particularly bad for ABC, as the network experienced a dramatic decline in its advertising rates. Disney returned to profitability almost immediately thanks to cost-cutting measures. Its CEO, Eisner, however, was ousted and replaced by Bob Iger, who oversaw the company's international expansion starting in 2004, particularly in developing countries. During this period, Disney acquired Marvel Entertainment, Pixar Animation and UTV Software Communications, paving the way for India..