Campaign overviewRECOGNISE is above all an awareness campaign. Its primary aim is to motivate the Australian public (including Aboriginal and Torres Strait Islander people) to vote in unison in an upcoming referendum, to ensure equal rights for Aboriginal and Torres Strait Islander people. Torres Strait under the Australian Constitution and to formally prohibit racial discrimination. by the Australian government (Recognize Campaign 2014, para. 2). To raise awareness, the campaign uses social media platforms, such as Facebook, Instagram, blogs, and its own personal website with an online store to purchase campaign products (Recognise 2014). Additionally, the campaign uses press releases, editorials and the public endorsement of Aboriginal and Torres Strait Islander community leaders with “celebrity” status at a strategic time (Recognise Campaign 2014, para. 10 ). Additionally, the campaign raises awareness by mobilizing teams to travel the country, attending community events, and providing education on constitutional change (Recognize Campaign 2014, paragraph 10). Theoretical Assumptions According to the “Recognise Campaign” Wiki page, the campaign methodology is based on the strategic principles of community organizing, developed by Saul Alinsky, which aim to unite people to overcome social inequalities (Recognise Campaign 2014, para 10). These strategic principles include: identifying and developing natural leaders within the community, providing external support, working collaboratively with the community on areas of common interest, ensuring that goals can be won and achieved within set time frames, and ensure campaign requirements are clear. and relevant to the community...... middle of article ......outledge, New York and London, pp. Ix-xviHooks, B 2003, 'Teaching and Living in Hope', Teaching Community, Routledge, New York and London, pp. 1-12 Ministerial Council on Education, Employment, Training and Youth 2006, Australian Directions in Indigenous Education 2005-2008, accessed 14 May 2014, http://edocs.library.curtin.edu.au/eres_display .cgi?url=DC65084531.pdfRecognise 2014, Recognise, accessed May 14, 2014, http://www.Recognise.org.auRecognise Campaign, Recognise, Wiki, accessed May 14, 2014, https://lms.curtin.edu .au /webapps/portal/frameset.jsp?tab_tab_group_id=_4_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_63021_1%26url%3DWalton, C. 1993 “Literacy in Aboriginal Contexts: Reexamining the pedagogy”, Literacy in Contexts: Australian perspectives and issues, Luke, A. and Gilbert, P. (eds.), Allen & Unwin, Sydney, pp..39-46.