1. How do smartphones help these businesses be more profitable? To what extent do performance improvements come from increased revenue or reduced costs? Provide several examples from real-world cases. Integrating a variety of information systems into business operations is necessary for growth in a dynamic business environment. These information systems can be minimized and integrated into mobile devices such as smartphones. The use of smartphones can play an important role in supporting business processes and operations, developing competitive advantage strategies, and in decision-making. These smartphones allow employees to be connected to the office, its data and resources, without being in the office. Using smartphones for business processes can make the business more effective and efficient. They facilitate communication between colleagues and facilitate better communication between the company and its employees, customers, suppliers and even other companies, and make this possible in real time. For CPS Energy and Lloyd's Construction, although their results were good, they realized they could do much better. They needed to find new ways to further reduce costs and maximize profitability. They both decided that the best way to do this was to introduce smartphones into their business operations. CPS Energy, the nation's largest municipal energy provider, was pleased with its current bond ratings (which were the highest among all energy companies). suppliers), a satisfied workforce, generally satisfied customers and profitability. However, they noticed that there was a huge difference between their business operations and those of other companies that had a large mobile workforce like their...... middle of paper .... .. Lloyd's Construction could have used smartphones to create an app. which gave detailed information about its business operations to former, current and potential customers. After downloading the application, the customer can then create a personal account. The account created would also facilitate the CRM process, as it would predict the needs of that customer, and customization of what the customer sees when they log in could be possible depending on the customer's usage pattern of the application. customer. This application would contain photos of past and present projects, information on services provided and provide another mode of communication between the company and clients. This application could also allow negotiations and discussions between the company and customers interested in using the services offered by the company, among others..