Agile marketing has proven to be one of the most essential business concepts leading to success in both individualized customer experience and overall product performance. The key element of this type of marketing, agility, represents an organization's ability to assess environmental change and then respond efficiently and effectively to that change. This approach improves the predictability, adaptability, speed and transparency of change in the marketing function. Being able to quickly adapt efforts is essential for marketers to successfully respond to changes occurring in market conditions, customer behavior and business focus in order to benefit from market share . In doing so, marketers will have the opportunity to establish a more individualized connection with customers in a reliable, effective and engaging manner, thereby achieving what is known as one-to-one marketing. By keeping customers informed of all marketing matters and thereby gaining a legitimate understanding of their habits and problems, marketers put themselves in the best position to create rewarding relationships. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essay Marketing agility focuses on the ability of marketing organizations to collaborate effectively, while still being able to adjust their performance to potential changes. In combination with this, it is imperative that marketing organizations also focus on executing the following key initiatives: Centralize management of all marketing programs Align marketing activities with budgets and expense accounts Develop marketing workflows reusable processes Respond at customer speed Adjust campaign execution based on analytics insights Improve marketing performance by employing proven strategies for success Stay agile throughout a campaign so changes can be made in real time There are three main ones operational considerations in agile marketing. The first is spend planning and management, which is the ability to fully access limited marketing resources so that marketers can get the most out of their marketing initiatives. Next comes workflow and collaboration management, or the ability to prioritize and execute all incoming marketing requests with pre-established, reusable workflows. And finally, marketing resource management, the ability to design, edit, produce and deliver creative resources that consistently and automatically use management, marketing and legal approval mechanisms. Spend planning and management: Marketers have the opportunity to get the most out of their investment. , but to do so, they need to be able to see limited marketing resources more clearly and in more detail. Focusing on planning and managing expenses can help. If there is a lack of insight into how marketing resources are designated, marketing costs and missed opportunities are likely to increase. Implementing current information on spending rates and on-budget compliance allows marketers to make informed decisions regarding the success of strategic initiatives and make immediate, responsive adjustments. Another consideration for improving planning and management..