Typography is one of the most ignored elements of design even though it is considered one of the most important. Choosing the right font can have a huge impact on the effectiveness of the design. Fonts are as important to the aesthetic value of a project as images. Typography is not just about choosing the typeface. You also need to consider the color of the text and how it will fit into the design. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The effectiveness of the message also depends on the choice of font. A good font will interest the person in what is in front of them and influence their perception of the message. It's important to choose a font that will connect the text and images seamlessly. When choosing the right font, it's important to start with the basics. The first choice you need to make is whether you want serif or sans serif text. The latter solution is often chosen for online projects. The space around the text is as important as the font. Leading is the space between lines of text while kerning is the space between two letters. You should also consider the readability of the font. The design will be a disaster if people can't read the text. Be sure to consider the size of the screen or poster the text will appear on. This way you can design it for readability. Another fundamental element to take into account is the contrast between the text and the background. Factors that contribute to contrast are line weight, space, color and size. When choosing a font for a website, you need to find one that will engage the viewer and hold their attention. Headings and subheadings should be able to distract the viewer and prevent them from leaving the page. Important text can be highlighted through the use of features such as italics and bold, font case and color. Using different types of fonts can also be an effective way to engage the audience. It is essential to use fonts of different nature to achieve the full effect. One way to do this is to select a sans serif font and a serif font. Keep in mind: this is just a sample. Get a personalized paper now from our expert writers. Get a Custom Essay When choosing fonts for print design, you need to get one that will make the first impression. It's important to choose the right combinations to make designs stand out, whether you're creating a flyer, business card, or letterhead. It's important to choose a font that won't distract from the message you want to convey. The font you choose should make the text easier to read. When choosing a font, the choice often depends on the preferences of the designer and their client. While there is no right or wrong when it comes to fonts, some will work better for design..