The benefits of pursuing this business include decreased shipping costs since the retailer they distribute to will be responsible for delivering the product to consumers, increased inventory turnover high and MMC will be a brand that consumers associate with high quality and praise due to its location in respectable coffee shops. Since they are new to the coffee industry, the negotiation process may become a disadvantage for them, as buyers may attempt to control the entire process, resulting in a loss of potential profits for MMC. Coffee shops have high bargaining power, making it difficult to meet all your needs in the process. The costs associated with these negotiations can become significant and make possible transactions less profitable than simply maintaining the business on its own site. Conclusion The greatest and most effective option for MMC is to use the second alternative; buy a new roaster. The higher level of productivity allows them to meet all the requests they receive from their customers, thereby increasing their overall revenue. Weighing the pros and cons of the three alternatives, this provides MMC with the greatest opportunity to successfully pursue success and purchase the ranch. Increased production also benefits the monks by making their devotional time less of a burden on the business. A new