To help CTC management develop better sustainability strategies and plans, they typically conduct a SWOT analysis of Canadian Tire. By analyzing the company's weaknesses and potential threats, the company can easily know the areas that need adjustments and how to position itself for success. In contrast, defining strengths and opportunities allows the company to determine which areas should be emphasized to gain competitive advantage in the market. It is recommended to conduct SWOT analysis frequently so that business performance is not affected by changing market trends. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essay SWOT Analysis of Canadian TireTo complete a comprehensive SWOT analysis of Canadian Tire, it is advisable to clearly address each of the four elements independently . The following is an assessment of Canadian Tire Corporation's strengths, weaknesses, opportunities and threats; StrengthsCanadian Tire Corporation draws its strength from several aspects. The company has a diversified portfolio including automotive parts and services, home products, apparel, oil/gas and financial services. This has allowed it to become the largest retailer in Canada, with stores across the country and an online presence. Other strengths of the company include: A broader and loyal customer base A variety and rapid delivery of fast-moving consumer goods Greater marketing flexibility, particularly in the use of its credit card sales network local retail, Canadian Tire Corporation is a renowned brand that has been around since 1922. WeaknessesLike other major retail chains, Canadian Tire also experiences certain levels of weakness. The first is that despite the diversity of its portfolio, the company remains more focused on the local market. This can have negative impacts on the business in difficult market conditions. Additionally, concerns have also been raised about the prices of goods and services offered by the CTC, which many believe have increased. Another weakness is the lack of attention to the changing demographics of the Canadian retail industry, caused by the influx of different cultures into the sector. the population. CTC did not want to adapt to changing market trends. Additionally, the company's customer service delivery has also seen a slowdown, an aspect that could easily convince many customers to turn to other retailers. OpportunitiesDue to CTC's importance in the local market, it has a greater opportunity to exploit in Canada to increase its sales. and income. Many retailers in the Canadian market have been acquired by foreign companies in recent years. This means Canadian Tire has the space to use its national pride as a unique aspect of its campaigns. Income levels for many Canadians are on the rise and that's good news for the business. Higher income levels mean that many people will tend to purchase more retail products and services, impacting increased sales and ultimately revenue. It should be noted, however, that purchasing trends may vary depending on the products requested, prices and quantities purchased. Rapidly changing market trends create a need for variety, which Canadian Tire can exploit by diversifying its product portfolio to meet different demands..